competitive-parity method


competitive-parity method
марк., учет метод конкурентного паритета, защитное бюджетирование (определение расходов на рекламу исходя из рекламных расходов конкурентов; в основе метода лежит идея, что для защиты от конкурентов необходимо расходовать на рекламу так же много или также мало, как конкуренты)
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Англо-русский экономический словарь.

Смотреть что такое "competitive-parity method" в других словарях:

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